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Each of the below Principles complements the others and should be taken into consideration as a collective entity.  

In brief, the 7 Principles are:

1. Target Business Fax Machines

2. Tell the Recipient Who You Are

3. Provide an Opt-Out Mechanism

4. Minimize Inconvenience

5. Basic Truth in Advertising Doctrine Applies

6. Fax Database Lists comply with applicable laws and statutes

7. Established Business Relationship (EBR) exists between Sender and Recipient